Adobe Campaign: Brochure & Poster Design

The objective of the Adobe Campaign project was to design an informational brochure and poster for Adobe Type Collections. The brochure utilized a double-sided poster/booklet format that contained the article titled: "A Brief History of the English Alphabet." I incorporated this copy of text into a modular grid system while creating designs and patterns to compliment and make the brochure more visually appealing to attract a broader audience. I decided to use Arial as the typeface because my concept focused on the playful idea of Arial being "basic." Since Arial is readily available in most programs/computers, I wanted to utilize this idea and create a visually vibrant brochure that contrasted Arial's "basic" nature.